The race for the Nike Mag has officially begun, as the first wave of this charity-driven sneaker release just became available at 11:30 PM EST. Since it's sudden introduction late last night, Sneaker News has kept you on top of all the Nike Mag 2011 release information and updates, but the only thing that hasn't been set in stone is the actual price. That's because in an auction, an item with a selling price directly proportional to the demand, so prepare yourself to shell out at somewhere in the four-figures as some pairs have eclipsed $75,000. The Nike Mag 2011 release will not only bring out hardcore sneakerheads, but movie buffs, 80's babies, and Marty McFly geeks, so expect quite a battle because the field of opponents is a lot bigger than your typical eBay sneaker auction.